How to Make a Living as an Author: PT2

All authors start with the same problems. It is how they solve their problems that divide the successful and unsuccessful.

Truths about traditional publishers:

• It is almost impossible to make a good living except through bookstore sales.
• The publisher pays you only a few pennies a book. That does not include the books publishers sell at a discount, or returned to the publisher. The author makes no money on these.
• It takes luck to become a bookstore success. The authors who do sell successfully in bookstores invest thousands on publicity.
• Publishing houses are in business to make their own money. They contract books that will meet their agendas. They are not interested in author’s careers.
• Competition in a bookstore is brutal. Each book only has a few weeks, about eight, shelf life in a bookstore, then they are returned to the publisher, and the store will not want the book again. Most publishing houses do not pay royalties on books sent to clearing houses.
• Publishers do not promote books. They have a front list, about five books; they expect to make money on. The publishers do not promote books, because they see a book as a tool to advance an author’s career, and it is the author’s job to advance their careers.

Authors need to take control of our own path to success. The first thing authors need to understand is where the money comes from. To do this they need to start viewing the book as a tool that can open doors.



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