One of the things many writers fear is venturing into the unknown. One of the reasons why I win long term clients is because I am not afraid of writing about topics like interlocking ceiling tiles, copper tiles, or moldings.
While other writers are writing another article on shaker style furniture, or plaster ceilings, I am writing about ceiling treatments that most people have never seen. This catches the reader's eye and draws them into the site.
You won't find these items on the home decorating channel - you need to spend a few hours surfing the home decorating websites.
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