One of the most interesting financial sites I've seen is the Thrifty Scot. This site is designed to help people learn how to avoid financial traps, and learn about the financial industry without a lot of legal and financial jargon.
There are some great places to learn how to write 'human consumption' articles. Too many times we focus on writing for search engines. This makes it difficult to retain an audience.
The most important element of web writing is to write articles that will retain an audience. The Thrifty Scot not only does that, but it offers excellent financial news at the same time.
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