There comes a time in most work at home business ventures when the business owner must back away, and 'play it safe' or venture into the big-boy's market and take control of your destiny. One of the hardest things to do is venture into the global market without loosing your shirt.
One of the first challenges is learning how to invest in advertising. There is two types of advertising, target market, and flooding. Target market means only spending money reaching people who are likely to purchase your product. Flooding means sending millions of emails or Pay Per Click ads into cyberspace and hoping someone will help.
Most home based businesses fail on their first venture into the marketing world. They respond to the spam emails or ad page buy-now-pages that offer little value and a lot of false testimonials.
Then there are real companies -
Martin Worldwide, a direct marketing company, has built a reputation by offering target mailing list products to its clients, ResponseCom™.
ResponseCom™ is a potent, proprietary blend of U.S. Response and U.S Consumer databases, resulting in a multi-dimensional database that offers versatility and more than 100 demographic and psychographic selects.
“ResponseCom™ is the result of decades of tracking, compiling, and optimizing data merged into one vast database of proven direct mail lists . As a result, our clients have experienced higher response rates, profitability, and new business opportunities.” says Chip Matthews, Client Relationship Manager for Martin Worldwide.
All this type of information is vital to learn, before spending any money on a marketing campaign. Without a clear knowledge of the marketing world, and what is real (and what is not) a small business will loose thousands of dollars before making any money.
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