Wednesday, October 17, 2007

Problems With Google's Duplicate Content Filter

One of the biggest mistakes freelance writers make is by putting original articles on 'free content' sites. This is paramount to a fool's errand. What you are doing is telling Google that the free content site is the 'executive' - follow this link - version of the article.

You should always post the article on your site, until Google finds it. It is easy to know if Google finds your article.

Type: site:www.mywebsite.com

Then see what pages Google has listed. If the page is there, then Google will consider this the most important version of the article.

At the moment, only MSN and Yahoo can analyse where content originated. This is no 'skin off my nose' because only 30% of my hits come from Google - so I 'win' when it comes to searches.

Here is an experiment that someone did to test duplicate content filters.
This test reveals that Google is more interested in 'relevance' than the content's origin. This means that you can have 100% original content and still not rank higher than a site with 100% duplicate.

It also showed that (as all SEO companies that promise top ranks within a few days know) within days the article showed up on 19 000 sites - but 5 weeks later all but 400 were gone. (that is what those 'rank top now services never tell you. They don't tell you how LONG you'll rank high)

Yahoo and Google were similar

MSN is the star. It ranked the original content best - which is great news for most commercial sites, because MSN has the highest 'buy' ratio. This means that you may get less visitors than Google sends, but they spend more money.
What does this mean to you?

It means - who cares about duplicate content. A site like writingup does, because it is a commerce site. But, if you are not a commerce site, then it really doesn't matter until you get to a saturation point that is going to get you banned. But, this can't happen if you are always putting up new content on your site.
"There have been many new coined terms for this type of behavior that takes advantage of the duplicate content filters, probably many of them popped up because “duplicate content filter penalty” is a mouthful. Google-washing, Google-bombing, dupe-wash, source wash and others, all basically mean the same thing. They mean the original source material is washed out by all the duplicate content from across the web. You post your article, or it gets submitted to article distributors, then millions of blogs or scrapers repost your original content, then the source material gets wiped out in the SERPs." Jennifer Sullivan Cassidy

I mean - for Pete's Sake - even Google's own 'Google Guy' Matt Cutts, was recently the victim of a 302 hijack.

The thing is, if you want to rank high with Google - it is all in the links, not the content.
So - post your content on free content sites to generate links.

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