Monday, November 19, 2007

The Right Way to Start an Online Business

I just finished writing a tutorial on starting an instrument consignment business. Even as I wrote the 1500 words needed, I had to pause and realize that most people who started this business would not succeed. Not because the idea is not a good one, but because most people will try to start a shoe-string business that will never compete.

The Internet is the same as the real world. If you want to succeed in the real world you rent a storefront, you hire staff, and you buy stock. The Internet world is similar. The business needs good Shopping Cart Software with back up and support.

Ecommerce Software is not all created the same. You need the basics:

Professional storefront designs
Powerful shopping cart checkout
Real-time credit card processing
Flexible inventory & shipping options
24/7 FREE customer support
NO transaction fees
Industry-leading reliability & security
Easy Shopping Cart Interface

Most important is that you need a service with integrated merchant account features. It is far to expensive set up a merchant account, and then pay transaction fees.



My ideas. My Views. Sponsored by:

No comments: