One of the hardest things to advertise is a work at home business. As soon as you say that you work from home, most 'real' business owners tune out.
If you want to be taken seriously, then you need to play their game by their rules. This includes using the promotion tools the 'office' or 'storefront' based businesses use such as advertising pens, business cards, and Christmas cards.
Image is everything. Sometimes 'mimicking' is the best way to appear legit. We know that work at home businesses are legit - but we need to play their game, their way.
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