Most businesses live by their reputation. A tarnished reputation can reduce income, cost jobs, and destroy a company's marketing campaign. Unfortunately, the Internet makes it far to easy for anyone to slander another.
There are entire websites for reporting scams and problems, like an unofficial Better Business Bureau. The sad thing - they are not moderated. There are job postings on craigs lists, ifreelance, guru, etc looking for freelance writers to write bad reviews for the competition.
This has given birth to PR companies to fight back reputation management companies that know how to fix the problem. Internet Reputation Management is a new technology that helps companies - or individuals - regain their good reputation.
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