What works will always work.
Ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success. Trends change, the local consumer base will change, so your store must change. Many retailers make the mistake of investing most of their money into fixtures and décor, making it impossible to change when the local economy changes. Stores should never stagnate. Displays, colors, image and attitude needs to change.
Home based business owners fail to use all the self-promotion options available to them. They don't take time to advertise weekly.
The biggest mistake is in the owner's attitude. They do not think of their business as something that will grow, so they treat it like a hobby.
This is the first in a series of articles designed to help people run an efficient, successful work at home business.
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