Successful online marketing depends on the ability to identify which Internet services provide the best opportunity to reach a large target audience in a scalable and cost effective manner.
Research confirms that 70-80% of web customers use search engines or directories to find what they need. Search engine marketing is the most popular method of attracting visitors and promoting a website. As a result, competition is fierce at the top of the search engines.
There are other ways around the search engines, like blog advertising. The social network is becoming the most powerful search tool on the web. A popular blog, that receives hundreds of hits a month, can drive a large portion of those people to your website. Also, the ‘image’ and ‘trust’ the blog has earned will transfer to your site – this means that customers are half sold before reaching your site.
The fastest growing company is Blogitive, owned by the internet marketing firm USWeb.
USWeb's search engine marketing services are designed to get your site noticed when potential buyers are looking for the products and services you have to offer.
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