1. Successful authors see their book as a tool that will launch their careers. Newsletters, groups, T-shirts, e-courses, talks, seminars, and other venues are where the income comes from. The going rate for a professional is $2000.00 for a one-hour speech.
2. Many authors write books as a tool to book events or earn public speaking engagements. The book is not the business, it fuels the business.
3. A successful author writes a book to build credibility, not to earn a living.
4. Successful authors make repeated sales. They build a fan base, newsletter list, or other ‘sticky’ method of collecting addresses and email addresses. They use one book as a springboard to sell the next book.
5. Successful authors do not send their book out to be sold. They use the book to build a fan base that can be used to sell products – even a one hour MSN chat with the author.
6. They offer specials that will appeal to the people on the list.
7. Authors can sell coaching sessions for $100 + an hour.
8. Successful authors build websites that receive thousands of hits a month. A website that does not earn 100 000 hits a year is a waste of time.
9. Successful authors write free web content articles to earn hundreds of hits, and sell more books. These articles are not given away free, they are valued at the cost of all the hits earned.
10. Customers buy coaching and kits more often than they buy books.
11. Free information sells. A website that does not include a group, articles, and tips, is a wasted opportunity.
12. Successful authors have an estimated income, and a viable plan that will produce the results needed.
13. Successful people learn how to present themselves. A person will pay for something that benefits them. Readers are not there to support authors, the author is there to benefit the readers.
14. Successful people focus on meeting and schmoozing with people who can promote their career. Meet the distributors, the store owners, etc..
15. They look for unusual places to sell books.
16. They look for an audience who wants their information.17. They learn how to market themselves. They learn how to become marketing professionals and learning how to drive their sales forward.
18. Learn what successful authors do well.
19. There is some way in the book that offers the reader a way to contact you. There is an offer for another product. Large publishing companies always have a form in the back of the book offering more books at less money. Most publishers will not argue if you put your website URL and email addy in the book.
These are proven methods. Each of us need to sit down with books, coaches, or friends who have succeeded, and build a platform to help them rise above the crowd. The problem that freezes the careers of most writers is that they do not know how to make money. They see stagnant methods of advertising, like magazine ads, and buy an ad. Then, when they make no sales they consider advertising a waste of time. Unfortunately, they wrote the ad themselves. This is stupid. Would you do your own surgery?
People who are not successful believe they know enough to be successful. They never realize that they are poor because of this very mindset.
Once you learn how to think like a successful person, the profit level rises considerably. You may have an advertising budget of $100 a year, and earn $150.00. However, once you learn what the professionals know, you can invest $100 and make $500.00. There is no magic formula. You just need to learn what the consumer wants.
Subscribe to Inspired author by Email - Click Here
Learn How to Write a Novel, Work at Home, and Get Published
Get informed - get published
www.inspiredauthor.com - fastest growing 'free' online courses
www.writersonlinecourses.com - professional writers mentoring new writers
View My Books:
Get Paid to Ghostwrite Books and Ebooks and Get Published
My Books Are Available Here:
Get Paid to Write
My Books Published at TodayBooks
Enspiren Press - 'No Fluff' Fiction:
No comments:
Post a Comment