Writers and small business owners are usually so busy working they don't take time to consider the people who will pay for their work.
A solid customer care program can include newsletters, e-newsletters, fliers, surveys, and suggestion/complaint boxes. The information collected at the point of sale, and through customer feedback, can give your business the edge, leaving the competition in the dust. However, customer feedback data is useless without a good marketing plan.
This goes for writers and other freelancers. A book written to entertain the person buying the book will win fame for the author. A book written to boost the authr's image will win a small level of aclaim, but never be a financial success.
Work for your customers and they will keep you working.
An editor and I just parted company tonight. This editor had a masters in creative writing, and insisted on changing all the fiction work to fit a post college grammar level. She didn't take into account the fact that READERS want an easy to read, fun book, to escape into for a few hours. She even changed the dialogue of all the characters until they all sounded like they'd gone to prep school. What good is that book now? Who will buy a book where all the 'street' people sound like they have university educations, it is totally phoney.
Here are some places to start.
spiritledwriter.com
suite101.com
inspiredauthor.com
dabblingmom.com
ideamarketers.com
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